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Our story
FROM LEBANON TO THE WORLD
ZEED represents the modern interpretation of ancient Lebanese traditions, and Sami and Rob are proud to carry on their respective families’ legacies in agriculture and artisanal crafts. In Baasir, Sami’s family has practiced organic farming and cold press olive oil production for generations. In Douma, Rob’s ancestors produced traditional olive oil soap. For this reason, we have chosen to symbolize ZEED with an emblem depicting our roots and our leaves, our past and our future.
Our founders
Faces behind the taste
Sami Fuleihan and Rob Shalhoub met in 2019 as volunteers at a charity event in Los Angeles. Recognizing their shared heritage, the guys immediately bonded over their love of Lebanese food and wine.
A few weeks later, Sami received a package from Lebanon containing his family’s traditional za’atar mix and invited Rob for a tasting. The quality and freshness was obvious, and Rob’s first question was “how much would it cost to bring more of this za’atar to Los Angeles?” Naturally, one question led to another, and before long the idea for ZEED was born.
A few weeks later, Sami received a package from Lebanon containing his family’s traditional za’atar mix and invited Rob for a tasting. The quality and freshness was obvious, and Rob’s first question was “how much would it cost to bring more of this za’atar to Los Angeles?” Naturally, one question led to another, and before long the idea for ZEED was born.
Our Harvest
Despite being one of the smallest countries in the world, Lebanon boasts an impressive range of micro climates, lending to incredible diversity in local weather and soil composition, or terroir. For centuries, these lands have been terraced, plowed, planted, and harvested for what they grow best. ZEED’s products represent centuries of knowledge and craftsmanship of local Lebanese farmers and artisans.
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